When do you need your project to be completed? Don’t forget this crucial detail. It’ll help them create work that specifically targets that section of the market and helps you draw in custom. Your target audience is a vital piece of information that your freelancer should know. Our demographic is split between 65% female and 35% male. Target audience: Nix Nougat’s customers are aged 18 – 40 year old, and health-conscious. The last thing you want is to rehire the freelancer in the future to adjust the content. Who knows where you’ll need to use the content in a year’s time? Your freelancer should create the work in a way that it can be used in any media or medium you require. Try your best to future-proof your ideas. Where you want to use your content can affect the kind of work the freelancer creates. Include images, links to other work you’ve seen, color pallets, fonts – anything that will help your freelancer get a good idea of what you want your finished project to look like. Sometimes it’s hard to describe a style you like, which is why you need to show your freelancer. Here are some examples of styles we like: Don’t worry if you don’t know what you want yet – mention this to your freelancer and you can talk through ideas. You and your freelancer will ideally develop concepts together. This will help the freelancer hit the ground running and shorten the delivery time. If you already have an idea of how you want the work to look, write it down in your project brief. Is it just one piece of work you need, or an ongoing project? Let your freelancer know upfront and this will help them work out how long your project will take to complete. Tell your freelancer what you do and how you do it.īe specific about what you want. Why does the freelancer need to know about you and your company? Giving them the whole picture helps the freelancer create the most appropriate work for you. Your freelancer is probably working on lots of different freelance projects, so give yours a name to distinguish it. Now, let’s break the brief down section by section so you know exactly how it works: Point of contact: Jamie, our Product + UX Designer. Our demographic is split 65% female and 35% male.īudget: Flexible budget, willing to negotiate with the designer. Target audience: Nix Nougat’s customers are aged 18 – 40 year olds, and health-conscious. The content needs to work on a 1:1 and 16:9 ratio. Where will the content be used?: This motion graphic animation will be used on the following platforms: YouTube, Facebook, and Instagram. We’d like the chocolate bars (which we’ll send full specs + dimensions, including concept to final design) to be drawn in a cartoon style, and be animated whilst the CTAs and other copy are on screen.ĭ/shots/15508260-Aquadisko-man/attachments/7285307?mode=mediaĭ/shots/13381436-Tank-dog/attachments/4984423?mode=mediaĬdn./userupload/3079589/file/original-b4fedbe53f593852b3fa105d9ea73aed.mp4 Your vision for the project: The main message we’d like to convey is that our chocolates are 100% gluten-free, and so can be enjoyed by folks who have specific dietary needs that mean they can’t usually eat cakes or other baked goods. To have a successful launch, we need a 30-second ad showcasing our new products (of which there are 3: birthday cake, chocolate cake, and carrot cake.) What do you need?: We are launching a brand new selection of gluten-free, cake-flavored chocolate for all our gluten-free friends out there. As we also run our business online, we are keen to develop our marketing campaigns, and ensure they are the best they can possibly be. What started as a small stall 3 years ago, has blossomed into a successful confectionary business with over 45 staff members. We sell a variety of candies – from sherbet to chocolate, fruity fizzes to silky creams. If you’re struggling to get off the starting block, feel free to use it as a template for your own brief:Ībout the company: We are Nix Nougat, a confectionary business based in London. This brief will provide your freelancer with everything they need to know about both your project and your business. Luckily, we’ve provided a motion graphic project brief example, so you’ll know how to write a motion graphic design brief and bag yourself strong content! If you have no idea how motion graphic design briefs work, how are your freelancers supposed to know what’s needed of them? The truth is, it can be hard to know what to include in these motion graphic design briefs when you’re planning your project.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |